Ultra by name, ultra by nature. An intense purple colour with blue undertones made for the bold and the brave.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 100ml semi-permanent hair colour
• 100% vegan friendly and cruelty-free
• All Directions colours are inter-mixable to create a new shade