Poppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that’s head and shoulders above the rest.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 100ml semi-permanent hair colour
• 100% vegan friendly and cruelty-free
• All Directions colours are inter-mixable to create a new shade