For a colour that fits just right, look no further than Denim Blue. It’s the perfect mid-tone blue with a silvery grey tone – just like a pair of classic denim jeans.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

• Each tub contains 100ml semi-permanent hair colour
• 100% vegan friendly and cruelty-free
• All Directions colours are inter-mixable to create a new shade